Strategy - Blog 14

Sharuka Rajapaksha
2 min readDec 14, 2023

Strategy: Every organization requires a set of actions and decisions to achieve its goals and objectives. This strategy is a set of actions and decisions built by an organization to accomplish its business goals. Analyzing the business environment, evaluating the strengths and weaknesses of the organization, and making decisions on resource allocation, and resource implementation to achieve a competitive advantage.

Learning and adjusting the changes according to the environment is also a strategy more than only planning. The process with both analysis and synthesis, monitoring the changes in the business, and adapting the strategies according to changing circumstances are also included in the strategy.

Strategic management: Organizations need a process to formulate and implement designed strategies in the organization to achieve organizational goals and objectives known as strategic management. Analyzing an organization’s strengths and weaknesses, opportunities to build up, and analyzing risks to develop company strategy are included in strategic management.

Moreover, monitoring and evaluating the performance of the organization to ensure that the organization in the right path to achieve common goals, and objectives and adjust the required changes in the working environment is also included in Strategic management.

Content of a company’s strategy: The Organization’s mission and vision, analysis of internal and external business environment, objectives of the strategy, and action plan are the major components that should be included in the company’s strategy. Every company should have a clear mission and vision. Mission and vision exhibit the purpose, values, and aspirations of the organization. Strategic objectives should be relevant, specific, measurable, and achievable.

A statement of company vision should demonstrate what are the exact expectations. Then the organization can verify that the company is on the right path to complete the mission. Economic, social, technological, legal, environmental, and political situations consider the external environments that make an impact on the organization. Thus, the company must analyze the external environment of the organization and it is mandatory to add analyzed data to the company strategy. Through this step, the company can get a better understanding of what are the opportunities and risks that may impact the company’s operations from the outside market and adapt accordingly. Analyzing the internal environment is a major part that should be included in the company strategy. Through this step, the company can get a better understanding of the strengths, weaknesses, resources, and capabilities of the organization. Moreover, according to the internal working environmental data, the company can schedule necessary sessions and training to reduce the weak points of the organization and improve its strengths.

This will help you to get a better understanding of the strategy and strategic management. Share your knowledge and experience with everyone about leaders. See you in the next blog! Tervetuloa👋.

Daily Language Learning:

Tervetuloa - is a Finnish greeting that means “welcome” in English.

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